The INC Art Fair Hamburg held from September 6th to 8th, 2024, witnessed an exciting collaboration with scan.art, introducing visitors and exhibitors to a seamless, digital exhibition guide. This pioneering technology, accessible through a simple web application (without a download or registration), provided a fresh approach to navigating art fairs, and has left a lasting impact on both exhibitors and visitors alike.
A New Era in Art Fairs
At INC Art Fair Hamburg, scan.art offered a cutting-edge digital exhibition guide based on Image Recognition that enhanced the overall visitor experience. Attendees could scan and save their favorite artworks throughout the fair using the browser based scan.art web app. Gone were the days of jotting down the name of an artist or artwork on paper, or walking out of the fair with a stack of flyers and brochures – with scan.art, visitors simply scanned the art they loved and could view and save it for later. In addition, the web app displayed the full exhibitor list, giving easy access to all available artworks, allowing visitors to explore every booth at their own pace – even after their art fair visit.
During the three-day art fair, over 800 visitors utilized scan.art to interact with the exhibition. In total, 7,000 artwork scans were made, marking an impressive adoption of the technology. Visitors were thrilled by the ease of use and the convenience of revisiting the art they loved from home. This led to greater price and information transparency, as the scan.art platform provided real-time information about artworks, fostering higher engagement and increased sales both during and after the fair.
Exhibitors Benefit from Increased Transparency and Sales
The exhibitors at INC Art Fair Hamburg also benefitted significantly from the use of scan.art. A total of 67 (out of 70) exhibitors, showcasing 650 artworks, were featured on the platform. This meant that nearly all the exhibitors could reach visitors digitally, extending their exposure beyond the event’s physical boundaries. The scan.art digital exhibition guide allowed potential buyers to instantly connect with the artwork and artist, offering pricing details that demystified the purchasing process.
The result was a surge in sales, both during the fair and in the days following. Exhibitors reported an uptick in engagement, with some attributing direct sales to the scan.art exhibition guide. It was clear that scan.art bridged a gap between the physical and digital realms, making the purchasing and information gathering process smoother for art enthusiasts.
scan.art’s First Presenting Partner
For the first time at an art fair, scan.art also featured a presenting partner, whose logo and advertisement appeared on all web application screens during the art fair. This addition was well-received by both visitors and exhibitors, marking an exciting milestone for the scan.art platform as it expands its offering and capabilities within the art exhibition space.
The scan.art Booth: A Highlight at the Entrance
The entrance to the INC Art Fair featured a special scan.art booth, which showcased how the digital exhibition guide worked. The booth, adorned with four striking artworks by Austrian artist Feromontana, quickly became a central point for visitors to learn about the digital exhibition guide. Visitors could scan these displayed artworks, which provided a hands-on demonstration of the platform in action.
The booth not only served as a demonstration space but also as an inviting hub for engaging conversations about how technology can enhance the art exhibition and art fair experience. Attendees were eager to explore the possibilities that scan.art opened up, particularly its ability to make the often complex world of art fairs more accessible.
Conclusion: A New Standard for Art Fairs
The INC Art Fair Hamburg marked a significant success for scan.art, revolutionizing how visitors and exhibitors interact during exhibitions. With over 7,000 artwork scans and participation from 67 exhibitors, the platform created an ecosystem of transparency and increased engagement. The integration of scan.art into this prestigious art fair demonstrated the platform’s ability to provide practical and user-friendly solutions that enhance the visitor experience and increase sales for exhibitors.
By simplifying access to artwork information and streamlining the purchasing process, scan.art is not only transforming art fairs but also setting a new standard for digital interaction within the art world. The successful deployment at INC Art Fair Hamburg is a testament to its potential, and it’s clear that the future of art fairs will be increasingly shaped by innovations like scan.art.
For more information about INC Art Fair, visit https://www.inc-artfair.info/
