The POP! Art Exhibition at Bakerhouse Gallery in Graz, Austria marks a significant milestone in the evolution of art appreciation and interaction. As the largest urban and street art gallery in Austria and one of the largest in Europe, Bakerhouse Gallery has embraced the future of offering digital artwork information at physical exhibitions, partnering with scan.art to revolutionize the visitor experience. This collaboration has introduced a pioneering digital exhibition guide powered through the scan.art image recognition, eliminating the reliance on QR codes and price tags within an art gallery.
On Friday, March 15th, the POP! Art Around the World Exhibition opened its doors to an enthusiastic crowd of 250 invited guests, featuring an open bar by Jack Daniels and several of the exhibiting artists in attendance. One of the big stars of the show was arguably the innovative integration of scan.art’s web application. This tool has transformed how information is conveyed in galleries, providing visitors with immediate access to a wealth of information about the more than 140 artworks on display from 28 celebrated artists worldwide.
scan.art’s web application allows visitors to simply point their smartphones at any piece of artwork (including sculptures) and instantly receive detailed information directly on their device. This includes the artwork’s price, its creative backstory, the materials used, year, size, and insights about the artist, along with other available works from the same artist in the gallery. Such depth of information, provided in a discreet and personalized manner, enriches the art viewing experience, making it more engaging and informative. It also leads to visitors spending much more time within the gallery exploring the artworks.
About the Exhibition – “POP! Art around the world”
The exhibition, “POP! Art around the world” at Bakerhouse Gallery Graz showcases a diverse array of talents from across the globe, including:
From Austria: Tom Lohner, Peter Tauber, Feromontana, and Monsieur Schabernack
From Germany: Jörg Döring and Sebastian Krüger
From the UK: Lewis Blake, Patrick Hughes, Damien Hirst, and Banksy
From France: Irina Biatturi and Patrick Rubinstein
From Italy: Lucia Riccelli
From Spain: Felipe Pantone and PichiAvo
Special Photography Segment: Wolfgang Gangl, Gregory Crewdson, and J.R.
Sculptures by: Julia Hanzl & Koloman Wagner
The adoption of scan.art’s digital guide has been met with overwhelming enthusiasm, as evidenced by the more than 2000 scans from 140 web application users on the opening day alone. Several artworks received upwards of 50 individual scans, illustrating the visitors’ keen interest in engaging with the art on a deeper level.
Beyond QR Codes and Price Tags
The collaboration between Bakerhouse Gallery and scan.art represents a forward-thinking approach to art exhibition, where the focus is placed squarely on the art and its creators. By removing the visual clutter of QR codes and price tags, the gallery ensures that nothing detracts from the artwork itself. Visitors can immerse themselves fully in the experience, with all the information they could desire at their fingertips, provided in a non-intrusive digital format – all available without a download or registration. Read more about it here.
A New Era for Art Galleries
The success of the POP! Art Exhibition at Bakerhouse Gallery and the partnership with scan.art heralds a new era for art exhibitions and art galleries worldwide. As galleries and artists alike seek to bridge the gap between physical art and a digitally connected audience, scan.art’s innovative solution stands as a beacon of what’s possible. It’s a testament to the power of technology in enhancing the appreciation of art, fostering a deeper connection between the artwork and the viewer.
As the art world continues to evolve, the example set by Bakerhouse Gallery and scan.art at the POP! Art Exhibition serves as a promising glimpse into the future. It’s a future where art is more accessible, more comprehensible, and more enjoyable for everyone, thanks to the seamless integration of digital guides. The journey of art and technology, as exemplified by scan.art, is just beginning, and it’s set to redefine our relationship with art in profound and exciting ways.
If you are interested in making scan.art available at your art exhibition, art fair or within your art gallery – reach out to us anytime. We would love to meet with you and offer you a short presentation about our great product. Contact us here!
To find out more about Bakerhouse Gallery, visit their website www.bakerhousegallery.com
